TikTok will crack down on educational content

According to the corporate blog of TikTok, the company believes that such programs "dilute the core activity" of the platform and increase the average age of users. TikTok aims to increase the monetization of the platform and attract more advertisers to promote their products. The company believes that educational content distracts from TikTok's main function, which is entertainment. Many brands have started using TikTok as an educational platform and a platform to promote their projects. Apparently, advertisers are dissatisfied, so TikTok needs to make concessions.